Andy Warhol changed the way we look at the world, and the way the world looks at art. With his exhaustive observation of cultural trends, from his rise to Pop art fame in the early 1960s up until his death in 1987, he identified the images and aesthetics shaping the consumer-driven postwar American experience, and transformed what he saw into a sophisticated yet accessible body of work. He invented new ways of image making, vastly expanding what was considered fine art, and also a new kind of artist, one who merged art and life, and treated painting, photography, filmmaking, writing, publishing, advertising, branding, performance, video, television, digital media—and even his own persona—as equally valid terrain for creative experimentation. Often lost in his own celebrity and myth is the fact that he is widely considered one of the most important postwar artists of the 20th century.